Research shows that if your company is going to be successful selling goods or generating leads online, your web site needs to be credible.
So how does a web site become credible in the eyes of its customers? I recently found a document from the Stanford Persuasive Technology Lab called the Stanford Guidelines for Web Credibility.
The document lists ten guidelines to boost your site’s credibility, based of course on years of research of over 4,500 people.
The document is a good starting point for evaluating your existing web site’s credibility or to plan for a web site redesign.
And non-profits — these guidelines apply to you as well. You need people to understand your mission and donate, and a credible web site is paramount to accomplishing these goals.
