MarketingExperiments.com just released their 2005 merchandising calendar for online retailers. I’ll start by saying that crafting a carefully-considered merchandising calendar is one of the most important planning exercises and online retailer can undertake. Not only will your designers appreciate it, but it will also help you focus on making sure business runs smoothly during the times of the year you generate the most revenue.

I like the way this calendar includes promotional events such as paid search campaign bumps and e-mail marketing campaign timing. If you are an online retailer, use this calendar as a guide, then look at sales figures over the previous year to refine the dates further. Also, consider your competition and what their plans might be to advertise during a promotional period and try to get out ahead of them.

Welcome to the new web design and search engine marketing blog! Here, I am going to highlight news items and provide expert commentary pertaining to web design topics and search engine marketing news. Most importantly, I will explain how it affects your business and how you can capitalize on it.

There’s also an RSS feed available (thanks Blogger) if you want instant updates without having to come to this page.