This morning, Internet Retailer came out with a release that said that web site performance is more important to web shoppers than brand loyalty. Read the release here.
90% of web site shoppers will give up after three or fewer unsuccessful attempts to complete a purchase. Survey respondents went as far as to say that 75% of sites load too slowly, and half of those would consider shopping on a competitor’s site to make the purchase.
If you run a small internet retail operation, this underscores the importance of keeping your web site running as quickly as possible. Additionally, just as many customers abandon web sites because they can’t find what they are looking for and order totals are not shown early in the checkout process.
