When we were approached by Virginia Urology, their web site had a dated, brochure-like look.

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Many companies are focused on growing their e-mail list, and rightfully so. But if you could improve the return on investment of your e-mail marketing program by pruning your list, would you?

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Having worked on a content-rich sites my entire career, including managing design for an over 750,000-page behemoth early in my career, I’ve learned a lot about how to approach planning large web sites.

Here are some tips that we’ve included in our Analysis phase of projects to make planning a big site go smoothly.

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I’m always looking for ways to make clients’ promotions and own our work stand out amidst the clutter. This means thinking differently than most other marketers out there.

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With all the talk about “social” this-and-that, you’re probably wondering if I made up the term “social proof.” While I can’t claim to have coined the phrase, I can tell you that using social proof in your business can dramatically increase your sales.

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eMarketer today published a piece called “Social Network Marketing Expands Sphere” with some encouraging business news about social networks.

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