Posts in April, 2009

14 Apr 2009

How Google’s ranking criteria have changed over time

SEOmoz’s Rand Fishkin recently published a graph of his opinion of how Google’s ranking algorithm has changed over time. What did this graph say, and what does it mean?

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9 Apr 2009

How to make your web site more effective without breaking the bank

Since many small businesses (especially in today’s economy) don’t want to spend a fortune on testing and research, I was pleased to see Marketing Sherpa‚Äôs brilliant new article called “Case Study: Increase Conversions with Simple Site Redesign: 7 Steps‚” (you can read this article and see creative examples for free until April 15th). The article provides some great advice to companies looking to test redesigns on the cheap.

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