14 Apr 2008

American Idol tests some corporations’ PR savvy

Here’s a good Monday morning find — a blog post from MarketingVox about how sponsors of last week’s Idol Gives Back show stack up in terms of PR. The show, which urged viewers to call and donate their money to a bunch of various charities, was sponsored by ExxonMobil, Ford, Coca-Cola and iTunes. The blog post cites a study on how the sponsors weaved PR messages into the show.

Read the blog post at MarketingVox

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