Here’s a good Monday morning find — a blog post from MarketingVox about how sponsors of last week’s Idol Gives Back show stack up in terms of PR. The show, which urged viewers to call and donate their money to a bunch of various charities, was sponsored by ExxonMobil, Ford, Coca-Cola and iTunes. The blog post cites a study on how the sponsors weaved PR messages into the show.
14
Apr
2008
American Idol tests some corporations’ PR savvy
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- Rick Whittington runs Rick Whittington Consulting, a Richmond, Virginia-based web consulting firm. Before starting the firm, Rick led the web design teams at Circuit City and Crutchfield.
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