Should a small business blog? That’s the question that Bill Slawski, Director of Search Marketing at KeyRelevance, Inc., has answered in a blog post over at Search Engine Land. On all points, Slawski hits the nail on the head. The many benefits of writing a small business blog are covered in Bill’s post, and I highly suggest reading it.
My experience with blogging has been extremely positive. I’ve maintained this blog since April 2005, and other than word-of-mouth advertising, I get more work from this blog than any other source.
By writing a blog, companies can communicate their experience in a practical and helpful way. They are able to share what they do with prospective clients in a way that goes beyond buzzword-laden marketing copy. If you’re thinking of starting a small business blog, I highly suggest reading Slawski’s article.
