http://www.rickwhittington.com/blog/broken-design-verizon-wireless/ Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia Mon, 26 Sep 2011 14:29:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.rickwhittington.com/blog/broken-design-verizon-wireless/comment-page-1/#comment-811 Why isn’t my site converting? Factors that influence conversion rates : Web site effectiveness blog: Rick Whittington Consulting Sat, 10 Feb 2007 04:49:02 +0000 http://www.rickwhittington.com/consulting/blog/?p=59#comment-811 [...] It’s critical to reinforce the marketing message on the web site to bridge the gap between marketing and the web site experience. I wrote a while back about how Verizon Wireless likely lost customers when they advertised a service but the service was not explained on the homepage of their web site. Creating synergies between marketing and the web site help to orient the customer and make them comfortable and more informed about the product or service. [...] [...] It’s critical to reinforce the marketing message on the web site to bridge the gap between marketing and the web site experience. I wrote a while back about how Verizon Wireless likely lost customers when they advertised a service but the service was not explained on the homepage of their web site. Creating synergies between marketing and the web site help to orient the customer and make them comfortable and more informed about the product or service. [...]

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