Topic: Business Blogging (2)

Let's be honest, your prospective customers don't want to read press releases. Think about the last press release you read. Odds are it was pretty dull and sounded almost robotic. Press releases are ...

One of the challenges we hear from companies who are just starting to blog is not only struggling with what topics to blog about, but also a hesitancy that by blogging they'll be sharing too much, or ...

Dan Moyle is a mortgage guy. He's in multimedia and marketing for AmeriFirst Home Mortgage in Michigan. Now, you might think that mortgage is a boring industry, and you'd be right in most cases. But ...

When you come across articles on how to drive traffic to your website, you often get a set of core suggestions that include the following: Make sure your website is rich in meaningful content ...

Many manufacturing company CEOs and marketers will think that blogging is not for them. You might think that there's not enough broad appeal for a blog about your product, or that no one wants to ...

One of the most common hurdles companies tell us they face when starting a blog, along with finding enough time, is figuring out what subjects to write about. Determining blog topics shouldn't be ...

A few weeks ago, Winston Chenery and I presented a content marketing webinar. During the webinar, we received a great question about the legal considerations for writing a business blog or engaging ...

Many companies start a business blog because, well, they think they should. A blog is a tremendous resource for businesses and can be a great platform for sharing your industry knowledge, offering ...