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“Help, we’re getting so many leads from our website!” You are one of the fortunate companies that gets several leads and business opportunities from your website each day. You aren’t equipped to handle the volume of leads that you’re getting from your website, so how do you follow up and still have time in your […]

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Posted on April 3, 2014
By Rick Whittington

Google recently announced it will include a prominent unsubscribe button to all incoming marketing emails in its email service used by millions, Gmail. This news caused many B2B businesses that use email marketing to become concerned about the performance of their campaigns and subscriber lists. Essentially: if it’s easier and more prominent to unsubscribe, will more subscribers […]

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Posted on March 25, 2014
By Sarah Greesonbach

While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic. One reason is that email is still a dominant avenue of communication in business. In fact, 91 percent check their email daily. Email subscriptions to websites for updates and information is […]

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Posted on February 28, 2014
By Rick Whittington

I read a timely report on Marketing Charts this week. It was timely because I was speaking with someone who commented, “we tried email and it doesn’t work.” I’ve heard that “email doesn’t work” several times (just like I hear “we’ve tried paid search and it doesn’t work, or just about any other marketing tactic). […]

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Posted on February 20, 2014
By Rick Whittington

With social media, mobile marketing, and other newer and sexier marketing alternatives, a lot of people say that email is losing its luster. The fact remains, however, that email marketing is still one of the most effective online marketing activities that your company can engage in. The Direct Marketing Association says that for every $1 […]

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Posted on September 10, 2013
By Rick Whittington

As we alluded to in this post on the best times to send emails, timing isn’t the only factor that you could be–or should be–testing to get more ROI from your email marketing. In fact, segmentation is a fantastic avenue to explore. Segmentation offers a whole slew of benefits. According to data from Lyris, by […]

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Posted on January 31, 2013
By Rick Whittington

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