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You’ve read and read about how you can make the most out of the subscribers you have with email marketing segmentation. But have you actually done it yet? Probably not… and we understand. The truth is that most email marketing campaigns aren’t performing as well as they can, and the evidence is clear that segmentation […]

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Posted on May 8, 2014
By Sarah Greesonbach

Email marketing is constantly evolving. You need only watch the headlines to see that. But as the market adapts, it also reveals different ways in which you can improve your email marketing strategy one tweak at a time — and identifies the true best practices. Here’s a look at four common email marketing pain points […]

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Posted on April 15, 2014
By Sarah Greesonbach

“Help, we’re getting so many leads from our website!” You are one of the fortunate companies that gets several leads and business opportunities from your website each day. You aren’t equipped to handle the volume of leads that you’re getting from your website, so how do you follow up and still have time in your […]

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Posted on April 3, 2014
By Rick Whittington

Google recently announced it will include a prominent unsubscribe button to all incoming marketing emails in its email service used by millions, Gmail. This news caused many B2B businesses that use email marketing to become concerned about the performance of their campaigns and subscriber lists. Essentially: if it’s easier and more prominent to unsubscribe, will more subscribers […]

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Posted on March 25, 2014
By Sarah Greesonbach

While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic. One reason is that email is still a dominant avenue of communication in business. In fact, 91 percent check their email daily. Email subscriptions to websites for updates and information is […]

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Posted on February 28, 2014
By Rick Whittington

I read a timely report on Marketing Charts this week. It was timely because I was speaking with someone who commented, “we tried email and it doesn’t work.” I’ve heard that “email doesn’t work” several times (just like I hear “we’ve tried paid search and it doesn’t work, or just about any other marketing tactic). […]

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Posted on February 20, 2014
By Rick Whittington

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