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While some say that email isn’t an effective marketing tool anymore, research shows that it still has the highest ROI of any online marketing tactic. One reason is that email is still a dominant avenue of communication in business. In fact, 91 percent check their email daily. Email subscriptions to websites for updates and information is […]

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Posted on February 28, 2014
By Rick Whittington

I read a timely report on Marketing Charts this week. It was timely because I was speaking with someone who commented, “we tried email and it doesn’t work.” I’ve heard that “email doesn’t work” several times (just like I hear “we’ve tried paid search and it doesn’t work, or just about any other marketing tactic). […]

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Posted on February 20, 2014
By Rick Whittington

With social media, mobile marketing, and other newer and sexier marketing alternatives, a lot of people say that email is losing its luster. The fact remains, however, that email marketing is still one of the most effective online marketing activities that your company can engage in. The Direct Marketing Association says that for every $1 […]

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Posted on September 10, 2013
By Rick Whittington

As we alluded to in this post on the best times to send emails, timing isn’t the only factor that you could be–or should be–testing to get more ROI from your email marketing. In fact, segmentation is a fantastic avenue to explore. Segmentation offers a whole slew of benefits. According to data from Lyris, by […]

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Posted on January 31, 2013
By Rick Whittington

As Scott Stratten pointed out on his Unmarketing blog, it seems like a study is released each week that tells you the best time to send email. For instance: This study tells marketers to send email between 12am and 3am.  (Personally, I have never tried this, but it seems like a bad time to me.) This one seems more […]

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Posted on January 30, 2013
By Rick Whittington

Are the leads coming in, but you’re not sure how to move them from prospect to customer? Are you stumped by thinking of how you can move leads out of early-stage research to a call with your sales team—but without seeming too pushy? Lead nurturing holds the key to unlocking the true potential of your […]

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Posted on January 22, 2013
By Rick Whittington

You’ve thought about the basics–like security and ease of use–when it comes to picking a content management system for your website. But don’t stop there. Ask these 5 questions to find out how a CMS can help you with online lead generation, customer relationship management and more.

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Posted on January 14, 2013
By Rick Whittington

Threadless is the self-proclaimed purveyor of “the best tees on the planet.” They also know a thing or two about online marketing. Check out their October newsletter, and see how they nail email marketing basics and what they can teach small businesses about using email as a marketing tactic.

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Posted on October 26, 2012
By Rick Whittington

MailChimp recently shared some great data on how many emails are sent, per month, to major email providers (in this case, AOL, Comcast, Gmail, Hotmail and Yahoo). Last year, Gmail, Hotmail and Yahoo came in as the top three, and they were pretty much neck and neck. AOL and Comcast took fourth place and fifth […]

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Posted on September 4, 2012
By Rick Whittington

Many companies are focused on growing their e-mail list, and rightfully so. But if you could improve the return on investment of your e-mail marketing program by pruning your list, would you?

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Posted on November 25, 2009
By Rick Whittington

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