You’ve thought about the basics–like security and ease of use–when it comes to picking a content management system for your website. But don’t stop there. Ask these 5 questions to find out how a CMS can help you with online lead generation, customer relationship management and more.
Threadless is the self-proclaimed purveyor of “the best tees on the planet.”
They also know a thing or two about online marketing.
Check out their October newsletter, and see how they nail email marketing basics and what they can teach small businesses about using email as a marketing tactic.
Last year, Gmail, Hotmail and Yahoo came in as the top three, and they were pretty much neck and neck. AOL and Comcast took fourth place and fifth place, respectively.
2012 paints a very different picture. This year, Gmail pulled ahead; it’s the clear leader of the pack. In July 2012, Gmail received more than 536 million emails, while Hotmail received about 428 million emails. Yahoo came in around 385 million emails.
But what does this all mean for email marketers?
Many companies are focused on growing their e-mail list, and rightfully so. But if you could improve the return on investment of your e-mail marketing program by pruning your list, would you?
This isn’t a political post, rather to show you how not to keep your “customers” up-to-date. After hearing today that the bill the US Senate passed last night included hundreds of millions of taxpayer dollars for manufacturers of wooden arrows for children, Puerto Rican rum manufacturers and American Samoa. Wanting to read the bill myself (all 400+ pages, I hear), I went to senate.gov.
The fact of the matter is that you, the American citizen — the “customer” — won’t find any mention of the bill on the Senate’s homepage. Matter of fact, I spent 20 minutes searching for it, and think I found it, but I’m still not sure because half of the bill isn’t about the economy. I turned to a news site that offered a clear link to the legislation, and I found:
Sec. 308. Increase in limit on cover over of rum excise tax to Puerto Rico and the Virgin Islands.
Sec. 309. Extension of economic development credit for American Samoa.
Sec. 314. Indian employment credit.
Sec. 502. Provisions related to film and television productions.
Sec. 503. Exemption from excise tax for certain wooden arrows designed for use by children.
…and the list goes on.
Why do the American people detest Congress? Perhaps it’s because Washington doesn’t provide us adequate usable access to the legislation that crosses the floor. Here’s a link to the bill, and if you’re for or against it, call your Senator or Representative, but good luck trying to find their contact information on their web sites.
If you build e-mail marketing campaigns to send to customers, this resource is essential to show you how to code campaigns in a way that all e-mail clients will render properly. Just like any good web developer tests their web site in multiple browsers, you should test your e-mail campaigns in multiple clients. Knowing how to develop to comply with the rendering of each e-mail client will help you build an e-mail campaign that can be seen properly by everyone.
As we’ve discussed before, it’s still best practice to build your e-mails with a table-based layout, using CSS sparingly to format text. CSS should always be used inline in the HTML code, never declared in the <head> of a document and never by referencing an external file.
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