Unlike a grocery store that puts staples like milk and bread at the back of the store so you have to pass by all of the other foods, consider putting 3-8 of your store’s best-selling items on the homepage. Show a small photo, the price with any savings or discount, and a link to see more information about the product. Make sure you link the product photos to the respective product detail pages as many customers will click your product photos.

Putting popular items on your web site’s homepage will make the products easier to find and encourage customers to dig further into the site.

It’s November 1st, and believe it or not, many e-commerce sites are already seeing traffic and sales pick up for the holidays. In fact, one e-commerce client that I work with has already seen sales pick up by 30%.

As an online retailer, you want to sell as much as possible, especially during this key selling season. Today, we’re introducing a series of blog posts about optimizing your e-commerce web site for the holiday selling period. Many of these tips will deal with your web site’s design, while others deal with merchandising tactics and marketing initiatives.

So check back every day for some quick advice to improve your online e-commerce sales.