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When determining which phrases your site should be optimized for, or when searching for the right phrases to bid on in your paid search campaign, wouldn’t it be great to have an idea of what people are thinking when searching for that phrase? Microsoft adCenter Labs released an interesting tool focused around determining the level […]

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Posted on August 11, 2008
By Rick Whittington

The newest keyword research tool available is Google Insights for Search. This new tool lets you type in a search phrase and graphs out interest over time. While the graph will tell you how many searches have been done for a particular term over time, the numbers aren’t absolute search volume numbers, just a gauge […]

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Posted on August 7, 2008
By Rick Whittington

Companies have been throwing money down the drain using Google Adwords for years, partly because they use broad match for their ad campaigns. Even if you’ve discovered exact match and phrase match options in Google Adwords, wouldn’t it be great to see the visitor’s actual search query in Google Analytics? Here’s a tip — albeit […]

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Posted on July 23, 2008
By Rick Whittington

The big news of the week in internet marketing, in case you missed it, is that the Google Adwords Keyword Suggestion Tool is now showing actual search volume data. Specifically, the tool is showing the number of times keyphrases were searched the previous month and also the average search volume. Many keyword research services, like […]

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Posted on July 11, 2008
By Rick Whittington

Is your company planning to increase their search marketing spend in 2008? If you said yes, you’re in good company. MarketingSherpa’s latest Search Marketing Benchmark Survey reveals that search marketing will see double-digit growth next year, but not to increase reach. Rather, marketers are raising their budgets to account for rising keyword prices. According to […]

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Posted on October 2, 2007
By Rick Whittington

Newspapers, who have recently struggled to retain advertising revenue, are getting a boost from an unlikely source: Google. Over the last few months, Google has been piloting a program that offered newspaper ad space to Google Adwords advertisers. That pilot program is likely to lead to an announcement today that Google Adwords advertisers can now […]

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Posted on July 19, 2007
By Rick Whittington

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