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The big news of the week in internet marketing, in case you missed it, is that the Google Adwords Keyword Suggestion Tool is now showing actual search volume data. Specifically, the tool is showing the number of times keyphrases were searched the previous month and also the average search volume. Many keyword research services, like […]

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Posted on July 11, 2008
By Rick Whittington

Is your company planning to increase their search marketing spend in 2008? If you said yes, you’re in good company. MarketingSherpa’s latest Search Marketing Benchmark Survey reveals that search marketing will see double-digit growth next year, but not to increase reach. Rather, marketers are raising their budgets to account for rising keyword prices. According to […]

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Posted on October 2, 2007
By Rick Whittington

Newspapers, who have recently struggled to retain advertising revenue, are getting a boost from an unlikely source: Google. Over the last few months, Google has been piloting a program that offered newspaper ad space to Google Adwords advertisers. That pilot program is likely to lead to an announcement today that Google Adwords advertisers can now […]

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Posted on July 19, 2007
By Rick Whittington

The June 24 New York Post article called “Search & Destroy: Audit Could Siphon Ad $$ from Google,” reports on a soon-to-be-published audit by UK-based firm Internet Search Metrics. The audit claims that spending money on Google Adwords, Google’s text-based advertising system, could be the worst-spent marketing dollars on the Internet. Instead, the Post article […]

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Posted on July 12, 2007
By Rick Whittington

Need a Google Adwords tip? Here’s one — small tweaks to your ad copy can significantly improve results. A recent blog post by MindValley Labs proves that even a small change can dramatically raise your clickthrough rates. The tip is to place an ellipsis (“…”) at the end of the final line of ad copy. […]

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Posted on July 9, 2007
By Rick Whittington

If your company is new to Google Adwords advertising and you’re trying to go it alone, chances are you’re looking for ways to maximize your ad spend. Rather than broadcasting your ad to the largest possible audience, I’ve prepared three suggestions to control your advertising spend beyond just setting a daily budget. These three tools […]

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Posted on May 11, 2007
By Rick Whittington

Internet Retailer reports that retailers are spending more on pay-per-click marketing and natural search engine optimization. 57.4% of marketers claim that search engine marketing performs better than other forms of marketing, including affiliate marketing, e-mail marketing and direct mail. Among the respondents to the Internet Retailer study, natural search engine optimization seems to yield higher […]

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Posted on April 13, 2007
By Rick Whittington

A blog post over at Search Engine Roundtable struck a chord with me today, as this topic has come up when talking to various clients over the past few months. The question was recently posed if the days of “set it and forget it” are gone. The “set it and forget it” method of pay […]

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Posted on March 27, 2007
By Rick Whittington

As a follow-up to my last post, “When Google rankings affect your small business’ bottom line,” I wanted to provide some real data for my claim that a web site can get a significant increase in traffic by paying for search engine advertising even though they have a #1 search engine ranking for their niche […]

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Posted on March 14, 2007
By Rick Whittington

There’s an interesting thread on SEO Roundtable today regarding the way Google’s rankings can affect small businesses. The fact of the matter is that when Google shuffles its rankings or when competitors start to get aggressive, small business can suffer when they are shuffled down in the search engine rankings. It’s a timely post as […]

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By Rick Whittington

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