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Building Online Visibility for Your Brand by Embracing Consistency

In advertising, brand is everything. Your company may not be Coca Cola, McDonalds, GE or any other world-famous brand, but the visuals and words your company uses to promote its message are important. Consistency is important. Not just in print, on your letterhead, and in your public relations. Have you thought about brand consistency in […]

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Posted on March 31, 2016
By Rick Whittington

Winning at Local Search: How Your Company Can Boost Local Search Ranking

For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a difficult and confusing process. Fortunately, we’re here to help. Read on for some simple tips about how you can boost your local search ranking and […]

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Posted on November 19, 2015
By Rick Whittington

What Does “Community” Mean for B2B Digital Marketing?

B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets at more times in the day, the better. However, effective B2B digital marketing is not a clear-cut numbers game. In fact, smaller numbers are […]

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Posted on July 21, 2015
By Sarah Greesonbach

There’s no beating around the bush: B2B demand generation is how your business stays in business. Given that it’s such an important process, even businesses that are doing it well are always wondering how they can do it better — how to get more eyes on their website, more leads in their pipeline, and more […]

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Posted on July 8, 2014
By Sarah Greesonbach

If you’ve ever played a round of golf, you know how difficult and frustrating the game can be. Managing your online marketing doesn’t need to be as difficult as hitting the golf ball straight, though online marketing success may be as “hit or miss” without a good coach. In the world of digital commerce, “consultant” seems […]

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Posted on May 29, 2014
By Sarah Greesonbach

Local B2B businesses often face an uphill climb. You’re competing with regional and perhaps even global brands in your industry, and trying to take advantage of local business opportunities without limiting your reach. Instead of looking at online reputation management as a constant battle between going bigger and staying small, use these three tips to […]

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Posted on March 4, 2014
By Sarah Greesonbach

You’re in business because you provide the best products and services to your customers. So when it comes time to expand your business, of course you only consider the best candidates! Unfortunately, all businesses struggle with recruitment at some point in the growth process. It’s tough to find the right people with the right skills […]

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Posted on February 6, 2014
By Sarah Greesonbach

Who says B2B companies can’t use social media to generate leads? If you’re an intermediate LinkedIn user, I would encourage you to look into LinkedIn Sponsored Updates.  Note: If you’re a Linkedin beginner, you should probably become more familiar with it before trying Sponsored Updates, because I’m a firm believer in trying something only after […]

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Posted on October 31, 2013
By Rick Whittington

In my daily reading, I came across a blog post on the MarketingProfs website called “A Guide to Using Social Media at Tradeshows.” There’s some good advice there about how companies can start using social media to make the most of the dollars they’re spending on trade shows.  It got me thinking: Are there any […]

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Posted on October 9, 2013
By Rick Whittington

Let’s be honest, your prospective customers don’t want to read press releases.  Think about the last press release you read.  Odds are it was pretty dull and sounded almost robotic. Press releases are written in a style that is meant to inform as efficiently as possible.  This is great for helping media outlets quickly understand […]

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Posted on September 26, 2013
By Winston Chenery

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