I’ve written quite a bit about conversion rates on this blog, but the fact is that most people that visit an e-commerce web site have no intention of buying.  They are window shopping.  Optimizing your web site to increase your conversion rate is very important, but you can’t forget about optimizing for the 70-80% of people or more that are “window shoppers.”

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Lately, I’ve been thinking and reading a lot about marketing lead generation. For many companies, the economy has really caused slumping sales.  Some are responding by stepping up their sales efforts, and the most intelligent companies are improving their web sites to generate more leads.

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Lots of businesses are using social media these days to promote their products and services. From Facebook to Twitter and more, businesses are embracing social media. Many small, local businesses are starting to understand the impact social media can have on their bottom lines, yet many others are skeptical.

I recently interviewed Monica Horsley, owner of By Invitation Only, a local business here in the Richmond area. I discovered Monica and her business on Twitter, and like many small business owners that rely on attracting local foot traffic into her retail location, she is using social media to her advantage.

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I’m always looking for ways to make clients’ promotions and own our work stand out amidst the clutter. This means thinking differently than most other marketers out there.

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With all the talk about “social” this-and-that, you’re probably wondering if I made up the term “social proof.”  While I can’t claim to have coined the phrase, I can tell you that using social proof in your business can dramatically increase your sales.

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