Promote your small business

If you’re using a camera like this to take photos for your website, it’s time to get serious.

Ask any web designer and they’ll tell you that the visual quality of a website is heavily dependent on great photography.

It’s true, great photography helps to tell your website visitors what you do, what your products are like, use cases for products or services, and can even help inform website visitors about your staff and office.

Photography should, without a doubt, be an important consideration for your website redesign.  Here are some common objections we hear when we recommend new photography for websites.  Have you ever said these things?

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There were some great blog posts written about online marketing in November, so here’s are some that we think you should add to your stack.

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Photo credit: liewcf on Flickr

The proliferation of tablets, smartphones and other mobile devices is changing the way we research, evaluate and buy products and services online. Mobile-ready is no longer optional. Online retailers that ignore their mobile customers risk losing business–big time.

The mobile phenomenon isn’t isolated to e-commerce, either. This shift in consumer behavior represents a bigger trend that all business owners must face head-on.

See what’s ahead for mobile and e-commerce in 2012 and beyond, and see why mobile matters no matter what kind of business you run.

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SEO is often plagued by myths and misconceptions.
photo credit: robboudon on Flickr

In the world of online marketing, there’s a lot of information–and misinformation–out there. It can be hard to separate fact from fiction, given the rapid pace the digital world moves at.

Search engine optimization is one facet of online marketing where this phenomenon especially rings true. Every day, there always seems to be some new search engine algorithm update. Tactics and best practices constantly change; what may have worked one or two years ago (when you last made that big push to optimize your website) could now be a no-no that could get your website penalized, or even banned, in search results.

While it’s true that SEO keeps evolving, there are some things that always have been–and always will be–mythical and outlandish. Business owners, take note. Don’t fall prey to these search engine optimization myths!

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It’s time to recap some of the best articles, stats and blog posts from October 2012. Because we know that you’re busy running your business, you don’t always have time to keep up on the latest and greatest. That’s our job. Here are some small business marketing articles we marked as important on our list this past month.

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Threadless is the self-proclaimed purveyor of “the best tees on the planet.”

They also know a thing or two about online marketing.

Check out their October newsletter, and see how they nail email marketing basics and what they can teach small businesses about using email as a marketing tactic.

October email newsletter from Threadless

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