Who says B2B companies can’t use social media to generate leads? If you’re an intermediate LinkedIn user, I would encourage you to look into LinkedIn Sponsored Updates. Note: If you’re a Linkedin beginner, you should probably become more familiar with it before trying Sponsored Updates, because I’m a firm believer in trying something only after you’re familiar with it. You might want to read our 32-page eBook on enhancing your internet presence with social media before you act on the advice in this blog post.
So what’s the big deal about LinkedIn Sponsored Updates?