Let’s be honest, your prospective customers don’t want to read press releases. Think about the last press release you read. Odds are it was pretty dull and sounded almost robotic.
Press releases are written in a style that is meant to inform as efficiently as possible. This is great for helping media outlets quickly understand the gist of what your new product or service is about, but not so great for communicating with prospective customers in an approachable way and in a context that they’ll find valuable.
When you have a new announcement that warrants a press release, think about how you should promote the news on your site. Rather than just posting the press release to your news section, give some thought around what the news really means to your customers.
Instead of putting your press release verbatim on your blog in the typical press release format, here are a few steps to crafting an impactful blog post around press releases.
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