With all the talk about “social” this-and-that, you’re probably wondering if I made up the term “social proof.” While I can’t claim to have coined the phrase, I can tell you that using social proof in your business can dramatically increase your sales.
Promote your small business
Nearly any marketing goal can be acheived with social networks
eMarketer today published a piece called “Social Network Marketing Expands Sphere” with some encouraging business news about social networks.
Quotes and thoughts from Peter Shankman’s keynote at Affiliate Summit East 2009
If you’ve never heard Peter Shankman speak in person, well, you should. Not only is he a dynamic speaker with a keen sense of humor, but he’s got a lot of great things to say, especially about succeeding at social media.
Thinking beyond the website
It seems that many companies are catching up with current web marketing trends. Rather than being 5-6 years behind the curve, they are only a year or two behind the curve in some cases. In fact, many companies I work with are starting to think beyond the web site — that is, thinking about how to promote their brand in other interactive channels.
So how do you think beyond the web site? Here’s are some things to consider…
How to use social networking to survive a tough economy
Shrewd business owners know that to survive a downturn, you have to cut unnecessary costs, advertise to gain visibility and get referrals. In tough economic times, referrals are more important than ever. That’s where social networking comes in.
What MC Hammer (yes, the rapper) can teach us about marketing
You probably didn’t know that early ’90s rap star MC Hammer (remember those pants?) is actually a savvy marketer and entrepreneur. An avid Twitterer with over 134,000 followers, Hammer was recently interviewed on HubSpot TV and shared the following nuggets of wisdom:
- Social media is an extension of what we do naturally, just on a different platform.
- Use technology/the web to cut out the middle man and deliver your message directly to the customer, then let them decide if and when they want to consume it.
- On Twitter: forget trying to get new followers and don’t be concerned with the number. Just stay interesting.
- Even in a recession, companies have opportunities to be more creative to survive what the economy throws at them.
You can see videos of Hammer’s interview at the blog post from HubSpot.
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