Topic: Promote your small business

In today’s digital world, more consumers than ever use the internet to research and make decisions on products and services. How your organization handles website lead conversion is vital to your ...

Before your company does marketing of any sort, you have to know who you’re selling to. Defining that target is not enough, though. If your marketing is going to hit the mark, you have to understand ...

In advertising, brand is everything.

For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a difficult ...

B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets at ...

Local B2B businesses often face an uphill climb. You’re competing with regional and perhaps even global brands in your industry, and trying to take advantage of local business opportunities without ...

You’re in business because you provide the best products and services to your customers. So when it comes time to expand your business, of course you only consider the best candidates! Unfortunately, ...

Who says B2B companies can't use social media to generate leads? If you're an intermediate LinkedIn user, I would encourage you to look into LinkedIn Sponsored Updates. Note: If you're a Linkedin ...

In my daily reading, I came across a blog post on the MarketingProfs website called "A Guide to Using Social Media at Tradeshows." There's some good advice there about how companies can start using ...

Let's be honest, your prospective customers don't want to read press releases. Think about the last press release you read. Odds are it was pretty dull and sounded almost robotic. Press releases are ...

Ask any web designer and they’ll tell you that the visual quality of a website is heavily dependent on great photography. It’s true, great photography helps to tell your website visitors what you do, ...

Try this: Do a Google search on “web design.” You will almost certainly see search results that include web design firms from your very own city, without having typed in its name. Even businesses ...

It's tempting to say you'll manage your website and online marketing efforts in-house. "It's cheaper than hiring an online marketing firm." "It's easier to update the website myself than pick up the ...

Time and time again, I've seen that truly successful people (and companies) pay attention to the "little things." This post is about one of those little things -- specifically e-mail signatures.

When discussing PPC with prospective client, I often get the question of can I just "set it and forget it"? The "set it and forget it" method of pay per click management is when you would set up a ...

Did you know that it takes new sites roughly 8 months to one year to appear in Google's search results? I've found this to be true after working on hundreds of websites. So what if your web site is ...