I’m always looking for ways to make clients’ promotions and own our work stand out amidst the clutter. This means thinking differently than most other marketers out there.

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With all the talk about “social” this-and-that, you’re probably wondering if I made up the term “social proof.” While I can’t claim to have coined the phrase, I can tell you that using social proof in your business can dramatically increase your sales.

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eMarketer today published a piece called “Social Network Marketing Expands Sphere” with some encouraging business news about social networks.

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If you’ve never heard Peter Shankman speak in person, well, you should. Not only is he a dynamic speaker with a keen sense of humor, but he’s got a lot of great things to say, especially about succeeding at social media.

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It seems that many companies are catching up with current web marketing trends. Rather than being 5-6 years behind the curve, they are only a year or two behind the curve in some cases. In fact, many companies I work with are starting to think beyond the web site — that is, thinking about how to promote their brand in other interactive channels.

So how do you think beyond the web site? Here’s are some things to consider…

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Shrewd business owners know that to survive a downturn, you have to cut unnecessary costs, advertise to gain visibility and get referrals. In tough economic times, referrals are more important than ever. That’s where social networking comes in.

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