By now, I’m sure just about everyone has heard of cookies (yes, I’m talking about the computer-based kind). A report published by Webtrends reveals that the retail industry is most affected by cookie rejection. According to the study, nearly 17% of visitors to retail web sites have cookies turned off or manually reject them. This not only has an effect on the web advertising industry, which uses cookies to track ad performance, but also to ecommerce sites, which should have an alternative to cookie-based web sites.
24
May
2005
Cookie rejection: not just for health nuts
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- Rick Whittington runs Rick Whittington Consulting, a Richmond, Virginia-based web consulting firm. Before starting the firm, Rick led the web design teams at Circuit City and Crutchfield.
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