A Harris Interactive study found that online retailers become more deal-conscious during a recession, and one in three people say that they will use coupons and discount codes more frequently.
People are equally as likely to search for deals online as they are in-store, so promoting coupon codes on an online store’s homepage or as a private sale via e-mail could be very effective if sales start to slump.
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April 14th, 2008 at 9:22 am
Bill says:
We’re finding this to definitely be true with our e-commerce sites. People always want to feel like they’re getting something of value during economic downturns or not. During hard times, its even more important because people want to feel like their dollar is going further. Great study…