Comments on: Customer ratings and reviews: A hot trend in e-commerce http://www.rickwhittington.com/blog/customer-ratings-and-reviews-a-hot-trend-in-e-commerce/ Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia Mon, 26 Sep 2011 14:29:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bill http://www.rickwhittington.com/blog/customer-ratings-and-reviews-a-hot-trend-in-e-commerce/comment-page-1/#comment-52014 Bill Fri, 04 Apr 2008 14:56:23 +0000 http://esc05.hostican.com/~rickwhit/wordpress/customer-ratings-and-reviews-a-hot-trend-in-e-commerce#comment-52014 We integrated them into our e-commerce site yumdrop.com and have done fairly well with them. While they haven't upped our conversion rate as we had hoped, they're at least providing us with valuable information about the quality of the products we carry and what our customers think of our service. Not to mention the influx of unique content that comes to us without any work on our part with each review is great too! We integrated them into our e-commerce site yumdrop.com and have done fairly well with them. While they haven’t upped our conversion rate as we had hoped, they’re at least providing us with valuable information about the quality of the products we carry and what our customers think of our service. Not to mention the influx of unique content that comes to us without any work on our part with each review is great too!

]]> By: Rick Whittington http://www.rickwhittington.com/blog/customer-ratings-and-reviews-a-hot-trend-in-e-commerce/comment-page-1/#comment-49723 Rick Whittington Fri, 14 Mar 2008 11:58:20 +0000 http://esc05.hostican.com/~rickwhit/wordpress/customer-ratings-and-reviews-a-hot-trend-in-e-commerce#comment-49723 Agreed, but I let that slide by because as I've conducted usability tests for e-commerce sites, customer ratings and reviews get seen and read without prompting... good point, though. Agreed, but I let that slide by because as I’ve conducted usability tests for e-commerce sites, customer ratings and reviews get seen and read without prompting… good point, though.

]]> By: Soeren Sprogoe http://www.rickwhittington.com/blog/customer-ratings-and-reviews-a-hot-trend-in-e-commerce/comment-page-1/#comment-49709 Soeren Sprogoe Fri, 14 Mar 2008 09:07:19 +0000 http://esc05.hostican.com/~rickwhit/wordpress/customer-ratings-and-reviews-a-hot-trend-in-e-commerce#comment-49709 Nice to see some hard data on this subject! Good work putting it together, Rick :-) I have a serious problem with the Forester survey though: It looks like they've directly asked the consumers, "Do you want reviews & ratings?". Haven't they ever heard of "User Says, User Does"? It's like asking "Do you want the chance to win a 10.000$ vacation?". 99% of all people would answer yes to that question, but when it's competition time only 10% of all your visitors will actually enter it. Nice to see some hard data on this subject!

Good work putting it together, Rick :-)

I have a serious problem with the Forester survey though: It looks like they’ve directly asked the consumers, “Do you want reviews & ratings?”.

Haven’t they ever heard of “User Says, User Does”?

It’s like asking “Do you want the chance to win a 10.000$ vacation?”. 99% of all people would answer yes to that question, but when it’s competition time only 10% of all your visitors will actually enter it.

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