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	<title>Comments on: E-mail marketing do&#8217;s and don&#8217;ts for the holidays</title>
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	<description>Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia</description>
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		<title>By: 5 ways to improve your small business in 2007 : Web site effectiveness blog: Rick Whittington Consulting</title>
		<link>http://www.rickwhittington.com/blog/e-mail-marketing-dos-and-donts-for-the-holidays/comment-page-1/#comment-351</link>
		<dc:creator>5 ways to improve your small business in 2007 : Web site effectiveness blog: Rick Whittington Consulting</dc:creator>
		<pubDate>Thu, 11 Jan 2007 15:02:18 +0000</pubDate>
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		<description>[...] If you&#8217;re not comfortable creating your own campaigns, consult a professional that can create campaigns for you. When selecting a professional, make sure they have managed e-mail marketing campaigns before and get some references. There are many guidelines that a seasoned e-mail marketer will know about that a novice will not, and a professional&#8217;s work will help you get the highest return on your investment. [...]</description>
		<content:encoded><![CDATA[<p>[...] If you&#8217;re not comfortable creating your own campaigns, consult a professional that can create campaigns for you. When selecting a professional, make sure they have managed e-mail marketing campaigns before and get some references. There are many guidelines that a seasoned e-mail marketer will know about that a novice will not, and a professional&#8217;s work will help you get the highest return on your investment. [...]</p>
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