It’s a fact that even the “big boys” of internet retail leave money on the table, and GrokDotCom does a good job pointing out real examples of how large retailers could improve their conversion rate. My favorite is their latest screencast that shows how one of Petco’s Google Adwords ads clicks to a page that shows no products.
No matter the size of your ecommerce site, you should check out GrokDotCom’s conversion rate screencasts and see examples of how ecommerce sites fail at converting visitors to paying customers. By viewing these, you may get ideas for improving your own site.
