A new study by Silverpop reveals that most marketers can take care of low-hanging fruit to improve their email performance.
If you’re looking for an edge on your competitors, try taking a look at your confirmation message, or the message you send a customer that has just subscribed to your email marketing program. Including an exclusive offer or coupon in that message could lead to an instant sale.
Anther study from Jupiter today found that targeted, personalized email yields a greater return on investment. This is what I wrote about in 2002 in an article for Workz.com on email personalization. The issue with “personalization” is that it means different things to different people. If you’re interested in reading more about this, see my article.
