Big news concerning Google Analytics today. Google has officially opened up instant access to Google Analytics to everyone. Before today, you had to sign up for an invitation and wait for access.
Why is this so important? If you’ve got a small business web site, there’s simply no better web analytics package than Google Analytics. It’s free, it’s very powerful and it’s a marketer’s dream. With Google Analytics, you can analyze your web site traffic at about any level you want, find out how people are finding your site, track conversion rates / goals and even track paid search and e-commerce data.
If you don’t analyze your web traffic, you should. Give Google Analytics a try today.
January 12th, 2007 at 11:24 pm
Paul G says:
Using Google Analytics, is there a way to track email open rates? I have seen advice to hide a tiny gif image in an HTML email, but with Google I think you need some tracking script, which does not seem to attach to gif files.
January 12th, 2007 at 11:38 pm
Rick Whittington says:
You’re right that e-mail open rates can be tracked through a one pixel transparent image file, and many e-mail providers use this technique. If you’re sending e-mail through a provider, they will track open rates for you, so there’s no need to track with Google Analytics unless you wanted to compare your numbers to theirs.
If you send your own email, it’s best to resort to log file analysis to see how many times the pixel image was retrieved as I don’t see a way to track image retrieval with Google Analytics.