Comments on: Free web analytics package: Google Analytics is now open to everyone http://www.rickwhittington.com/blog/free-web-analytics-package-google-analytics-is-now-open-to-everyone/ Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia Wed, 28 Jul 2010 15:17:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rick Whittington http://www.rickwhittington.com/blog/free-web-analytics-package-google-analytics-is-now-open-to-everyone/comment-page-1/#comment-359 Rick Whittington Sat, 13 Jan 2007 03:38:15 +0000 http://esc05.hostican.com/~rickwhit/wordpress/free-web-analytics-package-google-analytics-is-now-open-to-everyone#comment-359 You're right that e-mail open rates can be tracked through a one pixel transparent image file, and many e-mail providers use this technique. If you're sending e-mail through a provider, they will track open rates for you, so there's no need to track with Google Analytics unless you wanted to compare your numbers to theirs. If you send your own email, it's best to resort to log file analysis to see how many times the pixel image was retrieved as I don't see a way to track image retrieval with Google Analytics. You’re right that e-mail open rates can be tracked through a one pixel transparent image file, and many e-mail providers use this technique. If you’re sending e-mail through a provider, they will track open rates for you, so there’s no need to track with Google Analytics unless you wanted to compare your numbers to theirs.

If you send your own email, it’s best to resort to log file analysis to see how many times the pixel image was retrieved as I don’t see a way to track image retrieval with Google Analytics.

]]> By: Paul G http://www.rickwhittington.com/blog/free-web-analytics-package-google-analytics-is-now-open-to-everyone/comment-page-1/#comment-358 Paul G Sat, 13 Jan 2007 03:24:10 +0000 http://esc05.hostican.com/~rickwhit/wordpress/free-web-analytics-package-google-analytics-is-now-open-to-everyone#comment-358 Using Google Analytics, is there a way to track email open rates? I have seen advice to hide a tiny gif image in an HTML email, but with Google I think you need some tracking script, which does not seem to attach to gif files. Using Google Analytics, is there a way to track email open rates? I have seen advice to hide a tiny gif image in an HTML email, but with Google I think you need some tracking script, which does not seem to attach to gif files.

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