FTC to Congress: ‘ADV’ label won’t work

21 Jun 2005

FTC to Congress: ‘ADV’ label won’t work

The Federal Trade Commission is arguing (and rightly, I might add), that legitimate marketers, not dishonest marketers, will be harmed if Congress enacts legislation that would require ‘ADV’ to precede the email subject line in your email marketing communications.

The argument is that legit marketers will comply with the legislation and thus be blocked by email SPAM filters, while spammers would not comply. Simply put, requiring ‘ADV’ in front of any email subject line would not reduce SPAM.

If you'd like to learn more about how to make your web site more effective or improve your online marketing, email me or call me at (804) 335-1477. You can also subscribe to our company newsletter, follow me on Twitter or connect on LinkedIn.