There’s an interesting article over at SEOmoz about some tests being run between Yahoo paid advertising and Google paid advertising. According to this article, Yahoo paid advertising is half the price and double the ROI.
Can it be? I didn’t have much luck with Overture when I tried it a few years ago, but I plan to give the Yahoo program a try. I know that advertising for different industries can react differently to ad programs based on the demographics of the search audience, and the article does not mention what industry the “customer” is involved in.
It’s an interesting finding, nonetheless, and one to pass on. I’ll be testing to see if it’s true for my ecommerce venture.
