There are so many features in Google Analytics that make it the best free web analytics package out there, and I want to take a minute to highlight one of my favorites — the often overlooked e-mail feature.
On any page of your Google Analytics reports, you’ll find a small “Email” button at the top of the report. Clicking this button allows you to e-mail the report to your inbox, or even schedule automatic delivery of the report.
Note that the e-mail feature is contextual. If you want to receive the dashboard via e-mail, just click the “Email” button on the dashboard page. If you want Google Analytics to e-mail the traffic sources report to you, click the “Email” button on that page, and so on.
I routinely use this feature to send weekly dashboard reports to my clients. While dashboards don’t take the place of in-depth analysis, the weekly e-mail helps clients identify trends or potential problems.
