1 Nov 2007

Holiday selling tip #1: Include best-selling items on your homepage

Unlike a grocery store that puts staples like milk and bread at the back of the store so you have to pass by all of the other foods, consider putting 3-8 of your store’s best-selling items on the homepage. Show a small photo, the price with any savings or discount, and a link to see more information about the product. Make sure you link the product photos to the respective product detail pages as many customers will click your product photos.

Putting popular items on your web site’s homepage will make the products easier to find and encourage customers to dig further into the site.

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If you'd like to learn more about how to make your web site more effective or improve your online marketing, email me or call me at (804) 335-1477. You can also subscribe to our company newsletter, follow me on Twitter or connect on LinkedIn.


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