2 Nov 2007

Holiday selling tip #2: Don’t hide the product search

Some of your customers will want to search for products rather than browsing your neatly organized category structure, so make sure your product search box is visible without scrolling. Typically, sites include search boxes at the top of the page in the “header” area. You may choose to align the search box with the left, right or center of the screen, but make sure the search box is somewhere towards the top of the screen.

If your company has a catalog, make sure your search box can accept the product numbers listed in the catalog as well.

Don’t make your customers enter too much information in order to search — putting one clearly-labeled search field on your web site should be enough. Below are some examples:

LL Bean's search box

PetSmart's search box

If you'd like to learn more about how to make your web site more effective or improve your online marketing, email me or call me at (804) 335-1477. You can also subscribe to our company newsletter, follow me on Twitter or connect on LinkedIn.


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