Holiday selling tip #3: Show shipping costs early on

5 Nov 2007

Holiday selling tip #3: Show shipping costs early on

One of the biggest gripes that you’ll hear from customers that buy online is that they didn’t see the order total until the last screen — after they’ve entered in shipping and billing information.

If possible, allow your customers to enter a zip code and get their shipping rates and tax in the shopping cart. This will improve customer trust by showing all costs up front and help them quickly decide whether they want to proceed to checkout.

If you'd like to learn more about how to make your web site more effective or improve your online marketing, email me or call me at (804) 335-1477. You can also subscribe to our company newsletter, follow me on Twitter or connect on LinkedIn.