Putting links to “similar items,” “related items,” “best sellers” or accessories on individual product pages helps provide a logical next step when a customer realizes that a product might not fit their needs.
Be careful though — this can be detrimental if these cross-sells take up more real estate and draw more attention than the actual product you’re trying to sell. Remember that product images draw the eye’s attention, so use them sparingly or use small thumbnails when advertising cross-sells.
