Customers get confused when sites don’t make it obvious that they’ve added something to their shopping cart. These days, it’s common for sites to have a “persistent shopping cart” — or a running tally of the number of items and total price of items in their cart — on every page. If your site has a persistent cart, make sure your site alerts the customer that they have added something to their shopping cart.
Many sites simply add the product with no alert, while others alert customers with messages that go unnoticed. This results in the customer asking “Did this product get added to my cart or not?” I recommend sending the customer to a shopping cart page when they click add to cart. If you choose not to do this, consider putting a bold, shaded message at the top center of the page just below your site’s main category links. Then add a link to the shopping cart just after the message.
