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	<title>Comments on: How landing pages improve your online marketing</title>
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	<link>http://www.rickwhittington.com/blog/how-landing-pages-improve-online-marketing/</link>
	<description>Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia</description>
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		<title>By: Rick Whittington</title>
		<link>http://www.rickwhittington.com/blog/how-landing-pages-improve-online-marketing/comment-page-1/#comment-56581</link>
		<dc:creator>Rick Whittington</dc:creator>
		<pubDate>Thu, 22 Jul 2010 11:59:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.rickwhittington.com/blog/?p=637#comment-56581</guid>
		<description>Michael,

Thank you for the comment.  I don&#039;t see anything wrong with using a blog post as a landing page.  In fact, that&#039;s how many people find my site.  My point is that if you know a blog post will be a landing page, make it persuasive, give it a single focus and minimize distractions.  You&#039;ve done all three with your page.

One thing that&#039;s missing, in my opinion, is a contact form.  Even though you have a call to action at the bottom of the blog post (at least I made one out using my knowledge of Japanese), the link appears the same color as the text, and if that link isn&#039;t seen, the page is a dead end.

With some tweaking, you&#039;re well on your way.  Thanks again for the comment.</description>
		<content:encoded><![CDATA[<p>Michael,</p>
<p>Thank you for the comment.  I don&#8217;t see anything wrong with using a blog post as a landing page.  In fact, that&#8217;s how many people find my site.  My point is that if you know a blog post will be a landing page, make it persuasive, give it a single focus and minimize distractions.  You&#8217;ve done all three with your page.</p>
<p>One thing that&#8217;s missing, in my opinion, is a contact form.  Even though you have a call to action at the bottom of the blog post (at least I made one out using my knowledge of Japanese), the link appears the same color as the text, and if that link isn&#8217;t seen, the page is a dead end.</p>
<p>With some tweaking, you&#8217;re well on your way.  Thanks again for the comment.</p>
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		<title>By: Michael Werneburg</title>
		<link>http://www.rickwhittington.com/blog/how-landing-pages-improve-online-marketing/comment-page-1/#comment-56579</link>
		<dc:creator>Michael Werneburg</dc:creator>
		<pubDate>Wed, 21 Jul 2010 07:17:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.rickwhittington.com/blog/?p=637#comment-56579</guid>
		<description>Mostly writing to say &quot;thanks&quot; for all of the readable and informative posts on this blog, I&#039;ve returned here time and again.

I have a modest rebuttal for this post, though. I realize that this example might not do you any good because it&#039;s in Japanese, but we&#039;re using a slightly different approach to our landing page. We&#039;re using blog entries as landing pages. The blog follows the design parameters that you recommend, in that they:
+ lack the normal navigation of the site
+ they&#039;re completely free of distractions

In fact, they&#039;re plain black text on white.

But I&#039;m not sold on the idea of keeping landing pages hidden from normal navigation. One of the things I find most frustrating and confidence-deflating about a site is the inability to get back to where I read something of interest. If that&#039;s a landing page that made me have a closer look at the site, all the worse. Here&#039;s an example to illustrate:

http://blog.caritas.co.jp/post/805115434</description>
		<content:encoded><![CDATA[<p>Mostly writing to say &#8220;thanks&#8221; for all of the readable and informative posts on this blog, I&#8217;ve returned here time and again.</p>
<p>I have a modest rebuttal for this post, though. I realize that this example might not do you any good because it&#8217;s in Japanese, but we&#8217;re using a slightly different approach to our landing page. We&#8217;re using blog entries as landing pages. The blog follows the design parameters that you recommend, in that they:<br />
+ lack the normal navigation of the site<br />
+ they&#8217;re completely free of distractions</p>
<p>In fact, they&#8217;re plain black text on white.</p>
<p>But I&#8217;m not sold on the idea of keeping landing pages hidden from normal navigation. One of the things I find most frustrating and confidence-deflating about a site is the inability to get back to where I read something of interest. If that&#8217;s a landing page that made me have a closer look at the site, all the worse. Here&#8217;s an example to illustrate:</p>
<p><a href="http://blog.caritas.co.jp/post/805115434" rel="nofollow">http://blog.caritas.co.jp/post/805115434</a></p>
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		<title>By: Dave Finkelstein</title>
		<link>http://www.rickwhittington.com/blog/how-landing-pages-improve-online-marketing/comment-page-1/#comment-56510</link>
		<dc:creator>Dave Finkelstein</dc:creator>
		<pubDate>Sun, 11 Apr 2010 16:24:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.rickwhittington.com/blog/?p=637#comment-56510</guid>
		<description>In the quest for traffic firms frequently neglect their landing pages. What good is traffic if it does not convert</description>
		<content:encoded><![CDATA[<p>In the quest for traffic firms frequently neglect their landing pages. What good is traffic if it does not convert</p>
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		<title>By: Tweets that mention How landing pages improve your online marketing &#124; Rick Whittington Consulting -- Topsy.com</title>
		<link>http://www.rickwhittington.com/blog/how-landing-pages-improve-online-marketing/comment-page-1/#comment-56506</link>
		<dc:creator>Tweets that mention How landing pages improve your online marketing &#124; Rick Whittington Consulting -- Topsy.com</dc:creator>
		<pubDate>Wed, 31 Mar 2010 15:59:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.rickwhittington.com/blog/?p=637#comment-56506</guid>
		<description>[...] This post was mentioned on Twitter by ADSI, Taula Consulting. Taula Consulting said: How landing pages improve your #online #marketing http://bit.ly/aR4IUp [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by ADSI, Taula Consulting. Taula Consulting said: How landing pages improve your #online #marketing <a href="http://bit.ly/aR4IUp" rel="nofollow">http://bit.ly/aR4IUp</a> [...]</p>
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