http://www.rickwhittington.com/blog/how-to-calculate-shopping-cart-abandonment/ Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia Thu, 02 Sep 2010 03:42:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.rickwhittington.com/blog/how-to-calculate-shopping-cart-abandonment/comment-page-1/#comment-25183 Should You Measure Yourself Against the Average Conversion Rate? » eCommerce Cache :: Varien eCommerce Blog :: A blog focused on the design, marketing, and implementation of online commerce Wed, 01 Aug 2007 17:03:21 +0000 http://esc05.hostican.com/~rickwhit/wordpress/how-to-calculate-shopping-cart-abandonment#comment-25183 [...] Many eCommerce retailers find themselves wondering time and time again if they’re measuring up to the average conversion rate. It’s a valid question; no one wants to fall behind, and be the one “missing something” when it comes to enticing customers to buy. This kind of objective-oriented thinking also aids in keeping a business alive, giving retailers a goal to shoot for when making marketing and site decisions. But what is this magic number? Sources vary, and percentages range from 1.5% to 4.6% or higher, though most figures place it in the 2.5% range. Since these numbers are so divergent, who’s estimate should you trust when comparing to your own conversion rate? [...] [...] Many eCommerce retailers find themselves wondering time and time again if they’re measuring up to the average conversion rate. It’s a valid question; no one wants to fall behind, and be the one “missing something” when it comes to enticing customers to buy. This kind of objective-oriented thinking also aids in keeping a business alive, giving retailers a goal to shoot for when making marketing and site decisions. But what is this magic number? Sources vary, and percentages range from 1.5% to 4.6% or higher, though most figures place it in the 2.5% range. Since these numbers are so divergent, who’s estimate should you trust when comparing to your own conversion rate? [...]

]]> http://www.rickwhittington.com/blog/how-to-calculate-shopping-cart-abandonment/comment-page-1/#comment-24428 seotips » Blog Archive » How to calculate shopping cart abandon rates. Tue, 24 Jul 2007 14:43:16 +0000 http://esc05.hostican.com/~rickwhit/wordpress/how-to-calculate-shopping-cart-abandonment#comment-24428 [...] One of the more informative and educational blogs I have run across recently is Rick Whittington’s web site effectiveness blog. Although this post I’m quoting from his blog is a little old, it covers a topic many web site owners are interested in. The name of the article is, “How To Calculate Shopping Cart Abandonment Rate.” Let me know what you think of it. [...] [...] One of the more informative and educational blogs I have run across recently is Rick Whittington’s web site effectiveness blog. Although this post I’m quoting from his blog is a little old, it covers a topic many web site owners are interested in. The name of the article is, “How To Calculate Shopping Cart Abandonment Rate.” Let me know what you think of it. [...]

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