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	<title>Comments on: How to give effective feedback to your web designer</title>
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	<link>http://www.rickwhittington.com/blog/how-to-give-effective-feedback-to-your-web-designer/</link>
	<description>Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia</description>
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		<title>By: Rick Whittington</title>
		<link>http://www.rickwhittington.com/blog/how-to-give-effective-feedback-to-your-web-designer/comment-page-1/#comment-49060</link>
		<dc:creator>Rick Whittington</dc:creator>
		<pubDate>Sun, 09 Mar 2008 20:50:23 +0000</pubDate>
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		<description>I, too, have been on the client and designer end. One thing I do on most projects with adequate budgets is to perform usability testing with at least 2-3 participants to validate the design we&#039;ve created.  This helps prove to us and our clients that we&#039;re making the right decisions.</description>
		<content:encoded><![CDATA[<p>I, too, have been on the client and designer end. One thing I do on most projects with adequate budgets is to perform usability testing with at least 2-3 participants to validate the design we&#8217;ve created.  This helps prove to us and our clients that we&#8217;re making the right decisions.</p>
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		<title>By: Soeren Sprogoe</title>
		<link>http://www.rickwhittington.com/blog/how-to-give-effective-feedback-to-your-web-designer/comment-page-1/#comment-49051</link>
		<dc:creator>Soeren Sprogoe</dc:creator>
		<pubDate>Sun, 09 Mar 2008 17:11:50 +0000</pubDate>
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		<description>Well put!

One of the things I&#039;ve run into alot, as I&#039;ve worked both sides of the table, is that (good) designers are trained in looking away from what they themselves look good, and put themselves in the customer groups shoes and what it is they want. Whereas the companies who&#039;s obviously isn&#039;t trained in this way have a hard time looking past what they personally think looks good.

Fx. a company developing products for young teens might think a certain design contains too many strong colors and looks confusing. Whereas the (good) designer might on a personal level agree with them, but know that this is what the customer group likes.

And not getting this problem cleared away in the beginning has lead me to some much heated debates where both sides hasn&#039;t been able to see eye to eye. Just because this is considered common knowledge by many designers, don&#039;t asume that the customer is on the same level.</description>
		<content:encoded><![CDATA[<p>Well put!</p>
<p>One of the things I&#8217;ve run into alot, as I&#8217;ve worked both sides of the table, is that (good) designers are trained in looking away from what they themselves look good, and put themselves in the customer groups shoes and what it is they want. Whereas the companies who&#8217;s obviously isn&#8217;t trained in this way have a hard time looking past what they personally think looks good.</p>
<p>Fx. a company developing products for young teens might think a certain design contains too many strong colors and looks confusing. Whereas the (good) designer might on a personal level agree with them, but know that this is what the customer group likes.</p>
<p>And not getting this problem cleared away in the beginning has lead me to some much heated debates where both sides hasn&#8217;t been able to see eye to eye. Just because this is considered common knowledge by many designers, don&#8217;t asume that the customer is on the same level.</p>
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