Comments on: How to use social networking to survive a tough economy http://www.rickwhittington.com/blog/how-to-use-social-networking-to-survive-a-tough-economy/ Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia Mon, 26 Sep 2011 14:29:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: rick_whittington http://www.rickwhittington.com/blog/how-to-use-social-networking-to-survive-a-tough-economy/comment-page-1/#comment-56314 rick_whittington Sat, 16 May 2009 13:59:02 +0000 http://www.rickwhittington.com/blog/?p=410#comment-56314 Matt, You make great points. I focused here on the vehicle, but the message is extremely important. So is the presentation. I couldn't agree more that getting to know your customer is critical. You need to know their profile, what they expect and what they want. You can find a lot of this using online resources. Duct Tape Marketing is a great resource (I read the blog all the time) for small business owners. Go out and succeed! There's no better time than now! Matt,

You make great points. I focused here on the vehicle, but the message is extremely important. So is the presentation.

I couldn’t agree more that getting to know your customer is critical. You need to know their profile, what they expect and what they want. You can find a lot of this using online resources.

Duct Tape Marketing is a great resource (I read the blog all the time) for small business owners.

Go out and succeed! There’s no better time than now!

]]> By: Matt Davidson, '70 http://www.rickwhittington.com/blog/how-to-use-social-networking-to-survive-a-tough-economy/comment-page-1/#comment-56313 Matt Davidson, '70 Sat, 16 May 2009 13:00:22 +0000 http://www.rickwhittington.com/blog/?p=410#comment-56313 I agree totally and now more than ever if you keep doing what you have been doing in marketing, you may not get what you have been getting. Important along with social networking is to figure out who your ideal clients are and how you can better relate what you to to them. It's not just the new vechicles of communication but the contect of that message. My growth in the last year has been to better understand things like LinkedIn and Twitter but it has also been to better communicate with key clients on what they need from me. Sometimes is has more to do with service than it does with products. I have found Duct Tape Marketing (i.e., inexpensive, focused, that "sticks" to be helpful. See www.ducttapemarketing.com for some help in this area. I agree totally and now more than ever if you keep doing what you have been doing in marketing, you may not get what you have been getting. Important along with social networking is to figure out who your ideal clients are and how you can better relate what you to to them. It’s not just the new vechicles of communication but the contect of that message. My growth in the last year has been to better understand things like LinkedIn and Twitter but it has also been to better communicate with key clients on what they need from me. Sometimes is has more to do with service than it does with products. I have found Duct Tape Marketing (i.e., inexpensive, focused, that “sticks” to be helpful. See http://www.ducttapemarketing.com for some help in this area.

]]>