Your company may have a WordPress site that you’re happy with. Why make changes when you don’t need to?

Some companies we talk to have WordPress websites and while they have HubSpot or are considering HubSpot, they aren’t quite ready to put their website on the HubSpot CMS. Some companies require advanced functionality on their websites that HubSpot CMS can’t handle (although HubSpot CMS is becoming much more robust than it used to be).

For those that use WordPress to power the company website, we wanted to share a few ways that you can use WordPress and HubSpot together. Read on to discover six ways you can use HubSpot and WordPress together to grow your business.

How to Fix a Poorly Converting Website With HubSpot in Just 2 Hours Per Week

Need expert HubSpot help?

Make the most out of your investment in HubSpot. Whether it's migrating your website to HubSpot CMS, setting up HubSpot CRM for use with your company's sales process, marketing automation or a HubSpot portal assessment, our experts can help.

Get help with HubSpot

1. Install the HubSpot plugin for WordPress.

Plugins are third-party tools you can use to add functionality to your WordPress website without doing any coding yourself. For example, the HubSpot plugin allows you to easily add tracking to your Wordpress site without getting into HTML or CSS. This is only the beginning, though. You can manage live chat, create and manage web forms, view reports and so much more -- without leaving the Wordpress admin area.

Screenshot of HubSpot plugin for Wordpress page

2. Use HubSpot to track the SEO and effectiveness of your WordPress pages.

Many marketers use HubSpot’s SEO tool to regularly scan their Wordpress website pages and get prioritized recommendations to optimize their pages for SEO. By using this feature, you will get actionable advice to optimize all of your WordPress pages in addition to HubSpot-hosted pages (though you'll usually need a developer to help you carry out some of the recommendations). 

When you create calls to action in HubSpot, these can (and should) be embedded in relevant locations on your Wordpress website. To do this, copy the provided embed code for the call to action and paste it into your Wordpress page. Combining HubSpot and WordPress in this way allows you to measure the effectiveness of the calls to action on your Wordpress pages.

HubSpot analytics shows the percentage of people that click the calls to action on each page

6 Critical Problems HubSpot's Inbound Marketing Software Solves

3. Embed HubSpot calls to action on your WordPress pages.

Having a website that generates leads for your business requires getting visitors to take an action. Placing calls to actions on every page is critical.

In our work with HubSpot and websites, we see a lot companies that have bought HubSpot but haven't fully integrated its capabilities into their websites. One thing that many companies overlook is replacing existing buttons and key links with HubSpot calls to action. This will let you measure which button or link is being clicked most frequently.

When you create calls to action in HubSpot, these can (and should) be embedded in relevant locations on your Wordpress website. To do this, copy the provided embed code for the call to action and paste it into your Wordpress page. Combining HubSpot and WordPress in this way allows you to measure the effectiveness of the calls to action on your Wordpress pages.

Create your calls to action in HubSpot, then embed them on your WordPress web pages so you can measure the click rates of all your pages and send traffic to lead generating landing pages.

HubSpot calls to action can be embedded in Wordpress pages

4. Embed a HubSpot email sign-up form on your WordPress site.

If you're managing your email marketing with HubSpot, it's a good idea to embed your email sign-up form on your Wordpress website. The advantage of this approach is that when someone fills out this form, the contact goes into HubSpot as a contact, eliminating the need for data entry.

5. Integrate a HubSpot contact form on your WordPress site.

Email signup forms aren't the only HubSpot forms you can embed on your Wordpress website. You can also embed HubSpot contact forms. The value of using a HubSpot form instead of a Wordpress plugin like Gravity Forms or Contact Form 7 are:

  • Form entries from your website flow into HubSpot as Contacts without integrations.
  • You can automate lead notifications to your sales or marketing team, or to the prospect. With Wordpress plugins, delivery of these lead notifications can be tricky depending on how your company has the server set up to send email.

To create a form in HubSpot and embed it on a Wordpress web page, go to HubSpot and create a new form. Once you update/save it, you'll see a window that allows you to copy the embed code. Then, paste this into your Wordpress web page where you want it to appear.

Screenshot showing how to embed a HubSpot form

If you still want to use Gravity Forms or Contact Form 7, you can still connect them to HubSpot using add-ons, but we don’t recommend this unless your contact form has complex functionality.

6. Use HubSpot to develop a warm lead list.

Every company can use more warm sales leads. You can use your WordPress - HubSpot integration to do it. HubSpot’s CRM allows you to get a daily list of companies that visit your company’s website, along with pages they visited and some basic company information.

Armed with this information, your sales reps can find contacts at those companies and reach out.

All you’ll need to get this information is the HubSpot tracking code installed on your WordPress website.

Using HubSpot Sales to create a prospect list

Both HubSpot and WordPress are powerful tools that can be used separately to achieve great results. But we’ve seen time and time again that when you combine a world-class website platform with the number one marketing platform in the world, you can truly maximize growth.

HubSpot not making a difference? Get more from your investment. Learn more.