Back in June of 2005, Charlene Li posted a piece on the Forrester blog called “Calculating the ROI of blogs – it?جø¬?s not about the math.”
After reading this, I posted some commentary on calculating business blog ROI here on my blog. Forrester read my post and asked for permission to use my post as a part of their research for an upcoming report on business blog ROI.
For a cool $379, you can download and read the newly-published Forrester report titled “The ROI Of Blogging,” where I’m named as a contributor to the report.
