Last week, those who have the Google Toolbar noticed that the Page Rank indicator went dark. Page Rank is a measure once thought to factor heavily into Google search engine rankings. Recently, however, there were rumors that Page Rank had little if anything to do with rankings.
It’s hard to say if this newest development has any significance. Perhaps if Google doesn’t use Page Rank to factor into rankings, they are doing away with it. It’s also a possibility that Google may be preparing to use it again, but want to hide it from search engine optimizers so the rankings can’t be influenced. Time will tell.
