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Have you ever taken a second to click around the case study section of HubSpot's website? Some of those stories are downright inspiring. And many companies have made the switch to HubSpot’s inbound marketing program as a result of reading those case studies… only to make the switch and not see the results they want.
I talk to these people on a regular basis. It's not that Hubspot was a bad investment, or that the software is hard to use. Instead, many companies that buy HubSpot don't know how to implement an inbound marketing strategy.
The know how to create emails, they blog, and they participate in social media. But how do you put these pieces together so you attract more traffic and get more leads?
Sometimes you just need a little help. Fortunately, you have the opportunity to work with a certified HubSpot consultant to tweak your campaigns for better results.
Working with a HubSpot consultant doesn't always mean you outsource all of your marketing. It means you are able to work with an experienced, seasoned inbound marketing expert who can help you analyze and fix what might be broken, or help you run an entire campaign.
Here are six signs you’re ready for some expert help:
1. You haven't seen results in 6 months.
You should see increased website traffic and qualified leads within 6 months time. If you don’t, you might be missing or misusing a key part of the HubSpot marketing platform. You can either start from scratch and seek support from the HubSpot marketing forum, or you can connect with a HubSpot consultant who can spot your mistakes and lead you down the right path.
2. You have a one-person marketing department.
It's difficult to run a full inbound marketing campaign with one person because inbound marketing requires a number of different skills. It’s very rare (and perhaps impossible) to find all of those traits within one person, leaving the person who is in charge of your marketing department balancing so many balls that something is sure to drop.
3. Landing page conversion rates are under 20 percent.
Top-of-funnel landing page conversion rates should be above 40 percent. If your landing pages fall in the range of 20 percent or lower, it could be time for a tune-up. A HubSpot consultant could help you analyze your website landing page’s design, forms, and page copy for ways to improve that conversion rate.
4. Your website conversion rate is under 1 percent.
If you get fewer than 10 leads for every 1,000 website visitors, your website has a conversion problem. You might be sending the wrong kind of traffic to your website, or perhaps there's a page layout problem. Unfortunately, it’s often difficult for an internal marketing manager to evaluate their own website because it’s so hard to put yourself in the customer's shoes. That’s exactly where the value of a HubSpot consultant becomes obvious, giving you an insightful, outside point of view that it’s nearly impossible to see for yourself.
5. Your blog isn't driving traffic.
If you don’t see an increase in website traffic each month, chances are there's a problem with the content or optimization of your blog. Instead of fooling around with your strategy and design, go straight to a comprehensive source of information. A HubSpot consultant can help you evaluate the content of your blog posts, each post’s SEO value, and each post’s value to potential customers to make sure you’re using your time effectively. Then, they can share ways to promote your blog posts to get the most value from your efforts.
6. HubSpot seems difficult to fully implement.
Many companies don’t immediately take advantage of all of HubSpot's features at once or understand how to use all of the features when implementing an inbound marketing strategy. You can invest time in educating yourself on how to use every feature, or work with a knowledgeable HubSpot consultant who is trained on how to get the most value out of your HubSpot investment.
The HubSpot marketing platform is an amazing piece of technology. If you feel overwhelmed or uncertain about if you're doing it the right way, it's probably not a software problem. You might need to connect with a HubSpot consultant to get your campaigns up and running as quickly (and as effectively) as possible.
We want to know... What are your struggles with HubSpot? Is it time to talk with someone and get some ideas? Can you maximize the value you're getting from your HubSpot subscription? Leave your comments below.
