Think that blogging can’t have an impact on small, local businesses? This story definitely contradicts that notion. Family-owned St. Paul Classic Cookie in St. Paul, Minnesota was close to closing its doors when owner Katie Novotny blogged an appeal to her loyal customers (read it here).
The result was an outpouring of support which saved the cookie business. This case study shows that blogging is great way to reach loyal local customers. Novotny also publishes press releases, news and menu items on the blog. Small, local businesses should take note of the St. Paul Classic Cookie blog, read it, and get ideas for connecting with their customers.
