Your nicely designed web site has pretty “add-to-cart” buttons that match the rest of your site, but are they blending in? Many of today’s graphic designers think that small add-to-cart buttons that match your site’s color scheme will be more aesthetically pleasing. But do you really want your add-to-cart button to blend in?
Imagine your add-to-cart buttons bigger and then have your designer create an add-to-cart button that is a size bigger than that. Choose a color for the button that stands out visually.
How do you know when your button is big enough? The first thing a customer should notice on an individual product page is the product image, the next is the add-to-cart button.
November 9th, 2007 at 12:41 pm
Tim McGuiness says:
About a year ago, I worked with a customer with an add to cart button that was a fruit.
Visually, it worked perfectly with his site but on my first visit, it could me a little while to figure it out.
After many protests, he agreed to use a big, ugly, obvious add to cart button.
The results?
His sales went up by over 20%