Comments on: More PPC for small business: An interview with Matt DeYoung (part 2) http://www.rickwhittington.com/blog/more-ppc-for-small-business-an-interview-with-matt-deyoung-part-2/ Helpful tips to make your website more effective from Rick Whittington Consulting, Richmond, Virginia Wed, 28 Jul 2010 15:17:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Matt http://www.rickwhittington.com/blog/more-ppc-for-small-business-an-interview-with-matt-deyoung-part-2/comment-page-1/#comment-56283 Matt Fri, 13 Mar 2009 13:44:50 +0000 http://www.rickwhittington.com/blog/?p=337#comment-56283 Another point about pausing vs. deleting is Google bases your quality score on both your ad performance and your account performance. That means account history can be important to maintain. It also means account level history can work against us if we're not careful. I don't think many advertisers know/think about this element. Another point about pausing vs. deleting is Google bases your quality score on both your ad performance and your account performance. That means account history can be important to maintain. It also means account level history can work against us if we’re not careful. I don’t think many advertisers know/think about this element.

]]> By: Rick Whittington http://www.rickwhittington.com/blog/more-ppc-for-small-business-an-interview-with-matt-deyoung-part-2/comment-page-1/#comment-56253 Rick Whittington Sun, 15 Feb 2009 21:33:01 +0000 http://www.rickwhittington.com/blog/?p=337#comment-56253 Soeren, I typically don't delete keywords or ads -- rather, I pause them so I can maintain that data and remember why they are not working or too expensive. I also keep a log book of actions I make and when I make them so I can remember. Soeren,

I typically don’t delete keywords or ads — rather, I pause them so I can maintain that data and remember why they are not working or too expensive. I also keep a log book of actions I make and when I make them so I can remember.

]]> By: Soeren Sprogoe http://www.rickwhittington.com/blog/more-ppc-for-small-business-an-interview-with-matt-deyoung-part-2/comment-page-1/#comment-56252 Soeren Sprogoe Sun, 15 Feb 2009 21:09:24 +0000 http://www.rickwhittington.com/blog/?p=337#comment-56252 Very, VERY wise advice! Re. #6, I usually don't "fire" those too expensive keywords. But rather "park" them either in a campaign with a low budget, or on an adgroup with a very low keyword bid. That way I don't forget that they are expensive, and I don't loose the data on them if I ever suddenly need to buy some more expensive traffic for a campaign. Not sure if it is a wise way to do it though :-) Very, VERY wise advice!

Re. #6, I usually don’t “fire” those too expensive keywords. But rather “park” them either in a campaign with a low budget, or on an adgroup with a very low keyword bid.

That way I don’t forget that they are expensive, and I don’t loose the data on them if I ever suddenly need to buy some more expensive traffic for a campaign.

Not sure if it is a wise way to do it though :-)

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