The State of Retailing Online 2008, the annual Shop.org study conducted by Forrester Research, suggested that online retail sales will be a bright spot in the overall retail landscape, with online retail sales expected to climb 17% this year.
Online retailers are struggling to balance acquisition activities with retention activities, and search engine marketing remains the most effective way for online retailers to connect with new customers.
Online retailers are also starting to take notice of social media — over half will focus on promoting in social media spaces in 2008. Social media efforts have been effective in promoting branding online, but less effective at driving revenue and sales.
For more, read the study at the Shop.org web site
April 14th, 2008 at 9:24 am
Bill says:
Rick,
That link 404′s for me. It seems to be a members only thing, is that right?
-Bill
April 14th, 2008 at 9:42 am
Rick Whittington says:
Thanks, Bill, they changed the link… The blog entry has been corrected and the correct link is http://www.shop.org/web/guest/SORO08/download.