A new report out today shows that only one in eight Fortune 100 web sites are well-optimized for organic search engine placement. This number is up from last year, however, where one in eleven Fortune 100 web sites were well-optimized for organic search engine placement.
I believe this study is encouraging for the small-to-medium sized business, signaling that they can still compete with larger companies in the online space. Through aggressive search engine optimization, a small-to-medium-sized company can appear higher in search engine results than the larger players.
Companies continue to rely on paid search advertising as their entire search marketing strategy and to supplement organic search engine optimization.
