Comments on: One-page checkout flow using AJAX boosts conversion rates

By: Susan

Susan — Fri, 18 Feb 2011 14:21:25 +0000

@Sarah – I have no idea if the conversion claims are true or not, but TJMaxx actually used to be an e-commerce site when they utilized the single page checkout; however, they closed the doors on selling stuff and returned to a brochure wear site.

By: Sarah Johnson

Sarah Johnson — Wed, 08 Dec 2010 22:45:32 +0000

While I agree that a one-page checkout flow offers a better buying experience and should increase conversion rates… neither TJMaxx.com or HomeGoods.com are ecomm sites that sell anything.
Good design, good example- but bogus conversion claims.

By: Rick Whittington

Rick Whittington — Tue, 15 Jun 2010 20:08:37 +0000

JP, I don’t have this reference anymore… It’s been almost 4 years since this blog post was written. Sorry!

By: JP

JP — Tue, 15 Jun 2010 15:10:25 +0000

Do you have a reference which show the TJMaxx and HomeGoods increase in conversion? I’m trying to compile some numbers on whether or not a 1-page checkout is really worth the effort. I’ve seen one or two articles stating that it’s not always the magic bullet it’s claimed to be.