20 Mar 2007

Online marketing on a shoestring budget

If you’re just in the beginning phases of starting an online business, you should click over to the Ecommerce Times, which today has a good article on marketing your startup on a shoestring budget.

Even somewhat experienced internet marketers can pull some ideas from the list they provide in the story.

Some of my favorite tips from the article include:

  • Start a blog. Weblogs give you the opportunity to provide your visitors with new — perhaps more personal or pointed — content. Let your visitors know what’s going on with your store.
  • Get visitors to subscribe to a mailing list, then send them promotions, coupons, updates and offers.
  • Get your site listed with targeted industry Web sites or directories.

There’s more in the article, which you can read here.

If you'd like to learn more about how to make your web site more effective or improve your online marketing, email me or call me at (804) 335-1477. You can also subscribe to our company newsletter, follow me on Twitter or connect on LinkedIn.


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