20 Mar 2007

Online marketing on a shoestring budget

If you’re just in the beginning phases of starting an online business, you should click over to the Ecommerce Times, which today has a good article on marketing your startup on a shoestring budget.

Even somewhat experienced internet marketers can pull some ideas from the list they provide in the story.

Some of my favorite tips from the article include:

  • Start a blog. Weblogs give you the opportunity to provide your visitors with new — perhaps more personal or pointed — content. Let your visitors know what’s going on with your store.
  • Get visitors to subscribe to a mailing list, then send them promotions, coupons, updates and offers.
  • Get your site listed with targeted industry Web sites or directories.

There’s more in the article, which you can read here.

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If you'd like to learn more about how to make your web site more effective or improve your online marketing, email me or call me at (804) 335-1477. You can also subscribe to our company newsletter, follow me on Twitter or connect on LinkedIn.


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