I monitor the ecommerce industry regularly, and on a weekly basis Comscore sends out ecommerce sales data. Comscore is measuring sales for a week versus the corresponding week a year ago, and the trend over the last few months has been strong. Sales have typically been up 20-30% over the last 3 months. Use these numbers as your benchmark, and if your sales aren’t up 20-30% over the same time period last year, perhaps it’s time to evaluate why.
19
Jul
2005
Online sales are booming
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- Rick Whittington runs Rick Whittington Consulting, a Richmond, Virginia-based web consulting firm. Before starting the firm, Rick led the web design teams at Circuit City and Crutchfield.
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