Another ecommerce find today is a study by ForeSee Results. The finding is that factors other than price have a significant impact on the buying decisions of online shoppers.
This study examined consumers’ satisfaction with different online retail sites and considered these factors: price, available selection, and overall experience (look and feel, navigation, function, performance and site capabilities).
Netflix.com, Amazon.com, QVC.com, Newegg.com and LLBean.com were highest in customer satisfaction and had a 36% higher conversion rate than retailers with the lowest customer satisfaction.
The study did not find a significant correlation between customer satisfaction and overall sales, but noted that customer satisfaction measures were an indicator of the future success of the online retailer.
