With the release of the iPad this past weekend, many web design companies and consultants like us are scrambling to test client web sites on the iPad. Here’s an online application that lets you see your web site on the iPad and what you need to look for.
30
Mar
2010
How landing pages improve your online marketing
When I talk to marketing prospects, the conversation eventually turns to landing pages. “Landing pages” are often confused with pages that anyone can see on your company web site, like the homepage.
This blog post focuses on what a landing page is and how it’s almost always better to use them in your online marketing efforts.
Using landing pages in your marketing campaigns is almost always more effective than sending people to your homepage from an ad, so it’s important to make the differentiation. Read this entry »
1
Mar
2010
Optimizing your e-commerce site for the window shopper
I’ve written quite a bit about conversion rates on this blog, but the fact is that most people that visit an e-commerce web site have no intention of buying. They are window shopping. Optimizing your web site to increase your conversion rate is very important, but you can’t forget about optimizing for the 70-80% of people or more that are “window shoppers.”
19
Feb
2010
Marketing lead generation tip: Using contact forms effectively
Lately, I’ve been thinking and reading a lot about marketing lead generation. For many companies, the economy has really caused slumping sales. Some are responding by stepping up their sales efforts, and the most intelligent companies are improving their web sites to generate more leads.
- share:
Posted in Inbound Marketing, Lead generation strategies, Promote your small business, Web design
28
Jan
2010
A little Facebook fan etiquette please?
So, you’re a Facebook junkie just like millions of others. But did you know that asking all of your Facebook friends to be a fan of your business, band, cause, etc. could be affecting your positive image?
12
Jan
2010
Social media for local businesses: An interview with Monica Horsley
Lots of businesses are using social media these days to promote their products and services. From Facebook to Twitter and more, businesses are embracing social media. Many small, local businesses are starting to understand the impact social media can have on their bottom lines, yet many others are skeptical.
I recently interviewed Monica Horsley, owner of By Invitation Only, a local business here in the Richmond area. I discovered Monica and her business on Twitter, and like many small business owners that rely on attracting local foot traffic into her retail location, she is using social media to her advantage.
Contact us
Need help making your web site or online marketing more effective? Just fill out the form below.
About
- Rick Whittington runs Rick Whittington Consulting, a Richmond, Virginia-based web consulting firm. Before starting the firm, Rick led the web design teams at Circuit City and Crutchfield.
Topics
- Announcements (14)
- Business Blogging (15)
- Ecommerce conversion rates (36)
- Ecommerce issues (77)
- Email marketing (24)
- Holiday Ecommerce Optimization (14)
- Inbound Marketing (4)
- Lead generation strategies (4)
- Miscellaneous (16)
- Paid search engine marketing (44)
- Promote your small business (81)
- Search engine optimization (SEO) (35)
- Social Media (18)
- Uncategorized (15)
- Web analytics (16)
- Web design (66)
