Having worked on a content-rich sites my entire career, including managing design for an over 750,000-page behemoth early in my career, I’ve learned a lot about how to approach planning large web sites.
Here are some tips that we’ve included in our “Analysis” phase of projects to make planning a big site go smoothly.
I’m always looking for ways to make clients’ promotions and own our work stand out amidst the clutter. This means thinking differently than most other marketers out there.
With all the talk about “social” this-and-that, you’re probably wondering if I made up the term “social proof.” While I can’t claim to have coined the phrase, I can tell you that using social proof in your business can dramatically increase your sales.
eMarketer today published a piece called “Social Network Marketing Expands Sphere” with some encouraging business news about social networks.
If you’ve never heard Peter Shankman speak in person, well, you should. Not only is he a dynamic speaker with a keen sense of humor, but he’s got a lot of great things to say, especially about succeeding at social media.
It seems that many companies are catching up with current web marketing trends. Rather than being 5-6 years behind the curve, they are only a year or two behind the curve in some cases. In fact, many companies I work with are starting to think beyond the web site — that is, thinking about how to promote their brand in other interactive channels.
So how do you think beyond the web site? Here’s are some things to consider…
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Rick Whittington Consulting LLC, a Virginia web consulting firm
1703 West Main Street,
2nd Floor |
Richmond,
Virginia
23220
USA |
(804) 335-1477
