21 Oct 2008

Q&A: Establishing an etail startup

E-consultancy has posted an interesting blog post today — an interview with Beautique’s Jason Russell (read the blog post here).  It’s a short but interesting Q&A session with an etail startup, and covers issues like the relationship between the online store and brick-and-mortar operation (salons in this case), ways they acquire new customers, implementing customer reviews and ratings, international shipping, recruiting talent and the agency versus in-house debate.  Worth the read.

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